Cyrel® University by DuPont

Cyrel® University began with an ambitious goal: to create a digital destination where flexographic professionals could develop their technical knowledge, strengthen production skills, and prepare for the future of the industry.

DuPont needed more than an online course page. The program required a complete identity and communications system capable of introducing the university, organizing complex technical information, supporting course completion credentials, generating awareness, and guiding potential students toward registration.

Our task was to create that ecosystem from the ground up while maintaining a clear connection to DuPont™ Cyrel® Flexographic Solutions and establishing Cyrel® University as a distinctive educational brand with its own purpose, energy, and digital presence.

Technical expertise, made accessible

Cyrel® University was created in response to practical challenges throughout the flexographic production process.

New hires needed a faster and more consistent way to develop essential skills. Experienced plate room and press room professionals needed access to current industry knowledge. Organizations needed stronger training systems to help reduce preventable errors, plate remakes, material waste, production delays, press downtime, and unnecessary overtime.

The platform brings this knowledge together through on-demand training created for plate room personnel, press operators, and mounters.

The initial learning program introduced four progressive course levels:

Cyrel® Partner · Plate Essentials
Cyrel® Platemaker I · Platemaking Principles
Cyrel® Platemaker II · Plate Optimization
Cyrel® Platemaker III · Plate Room Quality Control

Together, the courses provide more than 12 hours of instruction covering photopolymer fundamentals, plate handling, mounting, manufacturing, equipment operation, plate room safety, process optimization, and quality control.

Courses are available in English, Spanish, Portuguese, German, French, and Mandarin, allowing the university to serve a broad international audience. A supporting video library expands the experience with additional educational content and industry resources.

The brand needed to make this technical depth feel clear, accessible, and motivating while communicating progression through every stage of the learning journey.

A bold U for learning and progress

The identity began with one clear and memorable idea: a large, bold letter U representing University.

Its simple geometric form created an immediate visual anchor for the brand. Designed to be recognizable and easy to understand, the U gives Cyrel® University a strong presence that communicates clearly across languages, cultures, and audience groups.

The mark reflects the accessibility of the learning platform itself. Flexographic education can be highly technical, but the identity presents it through a simple, confident, and approachable visual idea.

DuPont red became the primary identity driver, creating an immediate connection to the established brand and its history of technical innovation.

We paired it with a punchy, vibrant blue that introduces energy, clarity, and a distinctly digital character. The blue represents technology, progress, and the future focused mindset behind the university.

Together, the colors create an identity that feels established yet progressive, technical yet approachable, and clearly connected to DuPont while building a distinct presence for Cyrel® University.

One grid, one connected brand system

The U became more than a logo. Its underlying geometry established the foundation for the complete visual identity.

Using the same grid structure and consistent linework thickness, we developed a custom iconographic library, complementary patterns, branded textures, and flexible layout systems.

The shared construction gives every element a clear visual relationship to the original mark. Icons feel like a natural extension of the logo. Patterns introduce movement and energy. Layouts remain structured while adapting to different content types, formats, and communication channels.

The system was also extended into the learner experience through branded course completion certificates and a distinct badge for each completed level.

Every certificate and badge follows the same visual principles while giving each learning milestone its own recognizable distinction. The credentials make progress visible, provide a polished record of completion, and help participants communicate their Cyrel® knowledge and professional development.

This systematic approach made the identity recognizable, scalable, and flexible enough to grow as new courses, credentials, languages, and educational resources are introduced.

A content first digital experience

The Cyrel® University website was designed around a content first structure focused on three essential questions:

What is Cyrel® University?
What will participants gain from the program?
How can they get started?

These questions became the foundation of the page hierarchy and its primary lead sections.

The experience first introduces the online flexographic training platform, then communicates its professional and operational benefits, and finally explains the learning paths and registration process.

Purpose-built content was paired with custom iconography, structured layouts, and carefully selected and styled photography. Every visual element supports a polished, credible, and premium educational experience while remaining consistent with the wider Cyrel® University identity.

The combination of technical information, visual storytelling, and clear content hierarchy makes the program easier to understand for individual professionals and organizations seeking training for their teams.

Every section moves the visitor closer to the next step. The page concludes with a focused lead capture form where potential students can submit an inquiry and begin the sign-up process.

Rather than presenting the form as an isolated call to action, the website builds understanding, communicates value, and develops interest before asking visitors to register. This creates a connected conversion journey from discovery to qualified inquiry and enrollment.

Built to launch, promote, and grow

Once the brand foundation was established, we expanded the identity across every channel needed to introduce, promote, and grow Cyrel® University.

The system was applied to trade show materials, digital promotions, print advertising, custom sales and marketing presentations, flyers, branded giveaway items, newsletter outreach programs, social media content, educational communications, and platform launch materials.

Custom presentations gave DuPont’s sales and marketing teams a clear and compelling way to introduce the university during meetings, explain the course structure, communicate its professional benefits, and encourage registrations.

Trade show materials brought the identity into physical industry environments. Digital campaigns and social content expanded awareness online. Print collateral and branded promotional items reinforced recognition. Newsletter programs supported course announcements, educational content, platform updates, and continued audience engagement.

A coordinated marketing campaign supported the official release of the digital learning platform at drupa 2024.

Every touchpoint was designed for its specific audience and environment while maintaining the same visual structure, colors, typography, patterns, textures, and custom iconography.

Together, these elements created a complete omnichannel brand ecosystem. Each interaction directs audiences toward the website, which serves as the central destination for program information, course discovery, lead capture, and registration.

The result

Cyrel® University launched with a complete brand identity, digital experience, credential system, and communications platform designed to support immediate recognition and long term growth.

What began with a bold letter U became a fully connected global brand ecosystem. One shared visual structure connects the logo, custom iconography, patterns, textures, website, certificates, level badges, sales presentations, trade show presence, print advertising, newsletters, social content, and launch campaign.

The identity retains the authority and recognition of DuPont while introducing a vibrant digital language that reflects innovation, accessibility, and the future of flexographic education.

The complete system supports a program designed to help organizations train new employees, strengthen technical knowledge, reduce preventable production errors, improve consistency, and develop confident flexographic professionals.

The website brings every part of the ecosystem together through a content first experience that guides visitors from brand awareness and education to inquiry, registration, and professional development.

Cyrel® University is more than an online training platform. It is a connected learning experience created to share knowledge, recognize achievement, and help move the global flexographic printing industry forward.

Visit Cyrel® University