Cyrel® University

Building DuPont’s premier online platform for flexographic education.

A complete brand identity, digital platform, and marketing ecosystem created to bring “Online Flexo Training at Your Fingertips” to learners worldwide.

PROJECT OVERVIEW

Trpeski Design collaborated with DuPont to create Cyrel® University, a comprehensive online learning platform dedicated to educating flexographic printing professionals across the globe. From brand genesis to platform development, this project brought a complete digital learning ecosystem to life.

THE CHALLENGE

Building a digital learning institution from the ground up.

• Establish a new sub-brand under DuPont with global credibility

• Create a cohesive educational visual identity

• Design a scalable, intuitive LMS platform

• Build an online presence optimized for global learners

• Launch a social media and campaign strategy to support adoption

OUR APPROACH

A research-driven, collaborative, multi-phase execution.

Brand Discovery & Research

We immersed ourselves in the flexographic world, identifying learner needs, industry complexities, and content structures essential for an accessible training experience.

Brand Identity Development

• Logo + icon system

• Modern digital-safe color palette

• Precision-driven typography

• Complete visual brand guidelines

UX/UI Digital Strategy

User flows and UI designed around clarity, consistency, and on-demand learning accessibility.

Platform Development

A robust, scalable educational website featuring:

• Modular training library

• Certification structure

• User dashboard

• Video-and-module-based course architecture

Marketing Strategy & Campaign Rollout

We developed global social media campaigns to introduce Cyrel® University to the industry with consistency and momentum.

EXECUTION

Turning insights into a fully realized global platform.

• Brand Strategy

• Visual Identity System

• UX/UI Design

• Web & LMS Development

• Social Media Campaigns

• Ongoing Creative Direction

THE RESULT

A global education hub built for accessibility, clarity, and scale.

Cyrel® University is now live and actively serving learners around the world, positioning DuPont as a leader in accessible flexographic education. The brand, platform, and marketing foundation we created ensures long-term scalability and a seamless learner experience.

DELIVERABLES

• Brand Strategy & Positioning

• Full Visual Identity System

• Brand Guidelines

• UX Mapping & Wireframes

• UI Design System

• Website & LMS Development

• Social Media Campaign Materials

• Marketing Launch Assets

Client Name:
DuPont — Cyrel® University
Website Link:
cyreluniversity.dupont.com

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